How to Sell a Condo or Co-op Apartment

Selling a condo or an apartment is different from selling a home because the type of person who you market to is different. Follow these steps to successfully market your condo or apartment.

 

 

 

Steps:

1.

Selling a condominium or cooperative apartment is different from selling a home. Here are some pointers to help you reach the right buyer, whether you use a real estate agent or not.

2.

Make a list of all the amenities of your condo or apartment complex.

3.

Consider location as a major factor. If you are near mass transit or working areas, use that as a selling feature.

4.

Write ads highlighting the features of your property on 3-by-5 cards. Get permission to place these ads in nearby transit stations or office complexes.

5.

Use catchy selling phrases such as “Minutes From Transportation,” “Walk to Work” and “Forget the Commute.”

6.

Advertise in the local newspaper. Get attention with eye-catching phrases such as “Forget the Yardwork,” “Athletic Center With Pool,” “Golfers’ Paradise,” “Everything You Ever Wanted” and “Enjoy Life.”

7.

Don’t forget senior citizens. Many are tired of the hassles associated with single-family residences but aren’t ready for a retirement home. Find local senior newspapers and gathering areas. Place your ads there.

8.

Let your neighbors know you want to sell. Often they have friends or co-workers who are potential buyers.

 

Tips:

 

Remember that you are selling a lifestyle. People who buy this type of property don't want to spend time on hard work and gardening. They may be the sporty, active type or perhaps older people who don't want the headaches of a detached house.