How to
Sell a Condo or Co-op Apartment
Selling a
condo or an apartment is different from selling a home because the type of
person who you market to is different. Follow these steps to successfully
market your condo or apartment.
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Steps: |
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1. |
Selling a
condominium or cooperative apartment is different from selling a home. Here
are some pointers to help you reach the right buyer, whether you use a real
estate agent or not. |
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2. |
Make a
list of all the amenities of your condo or apartment complex. |
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3. |
Consider
location as a major factor. If you are near mass transit or working areas,
use that as a selling feature. |
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4. |
Write ads
highlighting the features of your property on 3-by-5 cards. Get permission to
place these ads in nearby transit stations or office complexes. |
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5. |
Use
catchy selling phrases such as “Minutes From Transportation,” “Walk to Work”
and “Forget the Commute.” |
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6. |
Advertise
in the local newspaper. Get attention with eye-catching phrases such as
“Forget the Yardwork,” “Athletic Center With Pool,” “Golfers’ Paradise,”
“Everything You Ever Wanted” and “Enjoy Life.” |
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7. |
Don’t
forget senior citizens. Many are tired of the hassles associated with
single-family residences but aren’t ready for a retirement home. Find local
senior newspapers and gathering areas. Place your ads there. |
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8. |
Let your
neighbors know you want to sell. Often they have friends or co-workers who
are potential buyers. |
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Tips: |
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Remember
that you are selling a lifestyle. People who buy this type of property don't
want to spend time on hard work and gardening. They may be the sporty, active
type or perhaps older people who don't want the headaches of a detached
house. |
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